Pandas Profiling Report

Dataset statistics

Number of variables	14
Number of observations	5695
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	623.0 KiB
Average record size in memory	112.0 B

Variable types

Numeric	14

Alerts

`revenue` is highly correlated with `quantity_orders` and 3 other fields	High correlation
`recency` is highly correlated with `quantity_orders` and 2 other fields	High correlation
`quantity_orders` is highly correlated with `revenue` and 7 other fields	High correlation
`quantity_items_purchased` is highly correlated with `revenue` and 4 other fields	High correlation
`avg_ticket` is highly correlated with `revenue` and 3 other fields	High correlation
`avg_recency` is highly correlated with `recency` and 2 other fields	High correlation
`frequency` is highly correlated with `recency` and 2 other fields	High correlation
`frequency_btwn_purchases` is highly correlated with `quantity_orders` and 1 other fields	High correlation
`avg_basket_size` is highly correlated with `revenue` and 3 other fields	High correlation
`avg_unique_basked_size` is highly correlated with `avg_ticket` and 1 other fields	High correlation
`quantity_items_returned` is highly correlated with `quantity_orders` and 1 other fields	High correlation
`monetary_returned` is highly correlated with `quantity_orders` and 1 other fields	High correlation
`revenue` is highly correlated with `quantity_orders` and 1 other fields	High correlation
`recency` is highly correlated with `avg_recency`	High correlation
`quantity_orders` is highly correlated with `revenue` and 1 other fields	High correlation
`quantity_items_purchased` is highly correlated with `revenue` and 1 other fields	High correlation
`avg_ticket` is highly correlated with `avg_basket_size` and 2 other fields	High correlation
`avg_recency` is highly correlated with `recency`	High correlation
`avg_basket_size` is highly correlated with `avg_ticket` and 2 other fields	High correlation
`quantity_items_returned` is highly correlated with `avg_ticket` and 2 other fields	High correlation
`monetary_returned` is highly correlated with `avg_ticket` and 2 other fields	High correlation
`revenue` is highly correlated with `quantity_orders` and 3 other fields	High correlation
`recency` is highly correlated with `avg_recency` and 1 other fields	High correlation
`quantity_orders` is highly correlated with `revenue` and 2 other fields	High correlation
`quantity_items_purchased` is highly correlated with `revenue` and 2 other fields	High correlation
`avg_ticket` is highly correlated with `revenue` and 1 other fields	High correlation
`avg_recency` is highly correlated with `recency` and 1 other fields	High correlation
`frequency` is highly correlated with `recency` and 1 other fields	High correlation
`frequency_btwn_purchases` is highly correlated with `quantity_orders`	High correlation
`avg_basket_size` is highly correlated with `revenue` and 2 other fields	High correlation
`quantity_items_returned` is highly correlated with `monetary_returned`	High correlation
`monetary_returned` is highly correlated with `quantity_items_returned`	High correlation
`customer_id` is highly correlated with `recency` and 2 other fields	High correlation
`revenue` is highly correlated with `quantity_orders` and 5 other fields	High correlation
`recency` is highly correlated with `customer_id` and 2 other fields	High correlation
`quantity_orders` is highly correlated with `revenue` and 2 other fields	High correlation
`quantity_items_purchased` is highly correlated with `revenue` and 4 other fields	High correlation
`avg_ticket` is highly correlated with `avg_basket_size` and 2 other fields	High correlation
`avg_recency` is highly correlated with `customer_id` and 2 other fields	High correlation
`time_in_base` is highly correlated with `customer_id` and 2 other fields	High correlation
`frequency` is highly correlated with `revenue` and 1 other fields	High correlation
`avg_basket_size` is highly correlated with `revenue` and 4 other fields	High correlation
`quantity_items_returned` is highly correlated with `revenue` and 4 other fields	High correlation
`monetary_returned` is highly correlated with `revenue` and 4 other fields	High correlation
`revenue` is highly skewed (γ1 = 21.62884637)	Skewed
`quantity_items_purchased` is highly skewed (γ1 = 23.05598553)	Skewed
`avg_ticket` is highly skewed (γ1 = 27.82015631)	Skewed
`avg_basket_size` is highly skewed (γ1 = 48.53682353)	Skewed
`quantity_items_returned` is highly skewed (γ1 = 51.5242843)	Skewed
`monetary_returned` is highly skewed (γ1 = 59.48544078)	Skewed
`customer_id` has unique values	Unique
`quantity_items_returned` has 4190 (73.6%) zeros	Zeros
`monetary_returned` has 4190 (73.6%) zeros	Zeros

Reproduction

Analysis started	2022-04-20 14:13:48.520445
Analysis finished	2022-04-20 14:14:45.800455
Duration	57.28 seconds
Software version	pandas-profiling v3.1.0
Download configuration	config.json

customer_id
Real number (ℝ_≥0)

HIGH CORRELATION
UNIQUE

Distinct	5695
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	16600.70834

Minimum	12346
Maximum	22709
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	12346
5-th percentile	12699.1
Q1	14288.5
median	16229
Q3	18210.5
95-th percentile	21731.1
Maximum	22709
Range	10363
Interquartile range (IQR)	3922

Descriptive statistics

Standard deviation	2808.223729
Coefficient of variation (CV)	0.1691628858
Kurtosis	-0.8211293405
Mean	16600.70834
Median Absolute Deviation (MAD)	1962
Skewness	0.441165902
Sum	94541034
Variance	7886120.514
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
17850	1	< 0.1%
12572	1	< 0.1%
17534	1	< 0.1%
17205	1	< 0.1%
16412	1	< 0.1%
13923	1	< 0.1%
17520	1	< 0.1%
17201	1	< 0.1%
16563	1	< 0.1%
18042	1	< 0.1%
Other values (5685)	5685	99.8%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
12346	1	< 0.1%
12347	1	< 0.1%
12348	1	< 0.1%
12349	1	< 0.1%
12350	1	< 0.1%
12352	1	< 0.1%
12353	1	< 0.1%
12354	1	< 0.1%
12355	1	< 0.1%
12356	1	< 0.1%

Value	Count	Frequency (%)
22709	1	< 0.1%
22708	1	< 0.1%
22707	1	< 0.1%
22706	1	< 0.1%
22705	1	< 0.1%
22704	1	< 0.1%
22700	1	< 0.1%
22699	1	< 0.1%
22696	1	< 0.1%
22695	1	< 0.1%

revenue
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
SKEWED

Distinct	5449
Distinct (%)	95.7%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	1803.857041

Minimum	0.42
Maximum	279138.02
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0.42
5-th percentile	13.171
Q1	236.24
median	614.66
Q3	1571.11
95-th percentile	5323.416
Maximum	279138.02
Range	279137.6
Interquartile range (IQR)	1334.87

Descriptive statistics

Standard deviation	7897.383597
Coefficient of variation (CV)	4.378054035
Kurtosis	608.1754389
Mean	1803.857041
Median Absolute Deviation (MAD)	480.18
Skewness	21.62884637
Sum	10272965.85
Variance	62368667.68
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
7.95	9	0.2%
1.25	8	0.1%
4.95	8	0.1%
2.95	8	0.1%
1.65	7	0.1%
3.75	7	0.1%
12.75	7	0.1%
7.5	6	0.1%
4.25	6	0.1%
5.95	6	0.1%
Other values (5439)	5623	98.7%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0.42	1	< 0.1%
0.65	1	< 0.1%
0.79	1	< 0.1%
0.84	4	0.1%
0.85	3	0.1%
1.07	1	< 0.1%
1.25	8	0.1%
1.44	1	< 0.1%
1.65	7	0.1%
1.69	1	< 0.1%

Value	Count	Frequency (%)
279138.02	1	< 0.1%
259657.3	1	< 0.1%
194550.79	1	< 0.1%
168472.5	1	< 0.1%
140450.72	1	< 0.1%
124564.53	1	< 0.1%
117379.63	1	< 0.1%
91062.38	1	< 0.1%
77183.6	1	< 0.1%
72882.09	1	< 0.1%

recency
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION

Distinct	304
Distinct (%)	5.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	116.9069359

Minimum	0
Maximum	373
Zeros	38
Zeros (%)	0.7%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0
5-th percentile	3
Q1	22.5
median	71
Q3	200
95-th percentile	338
Maximum	373
Range	373
Interquartile range (IQR)	177.5

Descriptive statistics

Standard deviation	111.6299008
Coefficient of variation (CV)	0.9548612315
Kurtosis	-0.643576286
Mean	116.9069359
Median Absolute Deviation (MAD)	61
Skewness	0.8140075817
Sum	665785
Variance	12461.23475
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	110	1.9%
4	105	1.8%
3	98	1.7%
2	91	1.6%
10	86	1.5%
8	82	1.4%
17	79	1.4%
9	79	1.4%
7	78	1.4%
15	67	1.2%
Other values (294)	4820	84.6%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0	38	0.7%
1	110	1.9%
2	91	1.6%
3	98	1.7%
4	105	1.8%
5	52	0.9%
7	78	1.4%
8	82	1.4%
9	79	1.4%
10	86	1.5%

Value	Count	Frequency (%)
373	23	0.4%
372	22	0.4%
371	17	0.3%
369	4	0.1%
368	13	0.2%
367	16	0.3%
366	15	0.3%
365	19	0.3%
364	11	0.2%
362	7	0.1%

quantity_orders
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION

Distinct	56
Distinct (%)	1.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	3.469710272

Minimum	1
Maximum	206
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	1
median	1
Q3	4
95-th percentile	11
Maximum	206
Range	205
Interquartile range (IQR)	3

Descriptive statistics

Standard deviation	6.809445663
Coefficient of variation (CV)	1.962540134
Kurtosis	302.566861
Mean	3.469710272
Median Absolute Deviation (MAD)	0
Skewness	13.20109159
Sum	19760
Variance	46.36855023
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	2871	50.4%
2	827	14.5%
3	501	8.8%
4	395	6.9%
5	236	4.1%
6	173	3.0%
7	139	2.4%
8	98	1.7%
9	68	1.2%
10	55	1.0%
Other values (46)	332	5.8%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
1	2871	50.4%
2	827	14.5%
3	501	8.8%
4	395	6.9%
5	236	4.1%
6	173	3.0%
7	139	2.4%
8	98	1.7%
9	68	1.2%
10	55	1.0%

Value	Count	Frequency (%)
206	1	< 0.1%
199	1	< 0.1%
124	1	< 0.1%
97	1	< 0.1%
91	1	< 0.1%
90	1	< 0.1%
86	1	< 0.1%
72	1	< 0.1%
62	2	< 0.1%
60	1	< 0.1%

quantity_items_purchased
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
SKEWED

Distinct	1842
Distinct (%)	32.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	978.6463565

Minimum	1
Maximum	196844
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	1
5-th percentile	4
Q1	106
median	317
Q3	805.5
95-th percentile	2943.3
Maximum	196844
Range	196843
Interquartile range (IQR)	699.5

Descriptive statistics

Standard deviation	4429.032218
Coefficient of variation (CV)	4.525671801
Kurtosis	785.3589653
Mean	978.6463565
Median Absolute Deviation (MAD)	253
Skewness	23.05598553
Sum	5573391
Variance	19616326.39
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	113	2.0%
2	73	1.3%
3	51	0.9%
4	49	0.9%
5	35	0.6%
6	29	0.5%
12	25	0.4%
88	22	0.4%
72	21	0.4%
7	20	0.4%
Other values (1832)	5257	92.3%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
1	113	2.0%
2	73	1.3%
3	51	0.9%
4	49	0.9%
5	35	0.6%
6	29	0.5%
7	20	0.4%
8	18	0.3%
9	7	0.1%
10	17	0.3%

Value	Count	Frequency (%)
196844	1	< 0.1%
80997	1	< 0.1%
80263	1	< 0.1%
77373	1	< 0.1%
74215	1	< 0.1%
69993	1	< 0.1%
64549	1	< 0.1%
64124	1	< 0.1%
63312	1	< 0.1%
58343	1	< 0.1%

avg_ticket
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
SKEWED

Distinct	5454
Distinct (%)	95.8%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	582.1710525

Minimum	0.42
Maximum	84236.25
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0.42
5-th percentile	12.835
Q1	158.975
median	297.56
Q3	486.8193956
95-th percentile	1842.344
Maximum	84236.25
Range	84235.83
Interquartile range (IQR)	327.8443956

Descriptive statistics

Standard deviation	2040.79593
Coefficient of variation (CV)	3.505491936
Kurtosis	987.7715332
Mean	582.1710525
Median Absolute Deviation (MAD)	152.36
Skewness	27.82015631
Sum	3315464.144
Variance	4164848.027
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
7.95	9	0.2%
1.25	8	0.1%
2.95	8	0.1%
4.95	8	0.1%
12.75	7	0.1%
3.75	7	0.1%
1.65	7	0.1%
4.25	6	0.1%
5.95	6	0.1%
7.5	6	0.1%
Other values (5444)	5623	98.7%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0.42	1	< 0.1%
0.65	1	< 0.1%
0.79	1	< 0.1%
0.84	4	0.1%
0.85	3	0.1%
1.07	1	< 0.1%
1.25	8	0.1%
1.44	1	< 0.1%
1.65	7	0.1%
1.69	1	< 0.1%

Value	Count	Frequency (%)
84236.25	1	< 0.1%
77183.6	1	< 0.1%
52940.94	1	< 0.1%
50653.91	1	< 0.1%
21389.6	1	< 0.1%
18745.86	1	< 0.1%
14855.53	1	< 0.1%
14844.76667	1	< 0.1%
13305.5	1	< 0.1%
12681.58	1	< 0.1%

avg_recency
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION

Distinct	1181
Distinct (%)	20.7%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	124.0251413

Minimum	0
Maximum	373
Zeros	4
Zeros (%)	0.1%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0
5-th percentile	15
Q1	44.125
median	86
Q3	184
95-th percentile	336.3
Maximum	373
Range	373
Interquartile range (IQR)	139.875

Descriptive statistics

Standard deviation	101.8129872
Coefficient of variation (CV)	0.8209060368
Kurtosis	-0.2554173381
Mean	124.0251413
Median Absolute Deviation (MAD)	55.33333333
Skewness	0.9372147346
Sum	706323.1796
Variance	10365.88436
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
60	32	0.6%
53	31	0.5%
213	30	0.5%
353	30	0.5%
184	29	0.5%
46	28	0.5%
64	27	0.5%
28	27	0.5%
77	26	0.5%
154	25	0.4%
Other values (1171)	5410	95.0%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0	4	0.1%
1	11	0.2%
2	7	0.1%
2.847328244	1	< 0.1%
3	13	0.2%
3.300884956	1	< 0.1%
3.330357143	1	< 0.1%
3.333333333	1	< 0.1%
4	18	0.3%
4.144444444	1	< 0.1%

Value	Count	Frequency (%)
373	23	0.4%
372	21	0.4%
371	17	0.3%
369	4	0.1%
368	13	0.2%
367	16	0.3%
366	14	0.2%
365	19	0.3%
364	11	0.2%
362	7	0.1%

time_in_base
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	305
Distinct (%)	5.4%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	217.2491659

Minimum	1
Maximum	374
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	1
5-th percentile	25
Q1	110
median	239
Q3	319
95-th percentile	370
Maximum	374
Range	373
Interquartile range (IQR)	209

Descriptive statistics

Standard deviation	116.5840834
Coefficient of variation (CV)	0.5366376572
Kurtosis	-1.233603755
Mean	217.2491659
Median Absolute Deviation (MAD)	96
Skewness	-0.2947870121
Sum	1237234
Variance	13591.84851
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
374	101	1.8%
373	97	1.7%
367	88	1.5%
369	78	1.4%
366	76	1.3%
370	70	1.2%
359	66	1.2%
368	61	1.1%
372	57	1.0%
360	46	0.8%
Other values (295)	4955	87.0%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
1	4	0.1%
2	11	0.2%
3	7	0.1%
4	13	0.2%
5	18	0.3%
6	9	0.2%
8	13	0.2%
9	6	0.1%
10	14	0.2%
11	21	0.4%

Value	Count	Frequency (%)
374	101	1.8%
373	97	1.7%
372	57	1.0%
370	70	1.2%
369	78	1.4%
368	61	1.1%
367	88	1.5%
366	76	1.3%
365	45	0.8%
363	32	0.6%

frequency
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION

Distinct	1222
Distinct (%)	21.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.02306421228

Minimum	0.002673796791
Maximum	1
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0.002673796791
5-th percentile	0.00296735905
Q1	0.005449591281
median	0.01201201201
Q3	0.02379800602
95-th percentile	0.06879962081
Maximum	1
Range	0.9973262032
Interquartile range (IQR)	0.01834841474

Descriptive statistics

Standard deviation	0.04828311569
Coefficient of variation (CV)	2.093421405
Kurtosis	173.325764
Mean	0.02306421228
Median Absolute Deviation (MAD)	0.00750018311
Skewness	10.79745302
Sum	131.3506889
Variance	0.00233125926
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.01851851852	37	0.6%
0.005405405405	32	0.6%
0.01639344262	31	0.5%
0.002824858757	30	0.5%
0.004672897196	30	0.5%
0.01538461538	29	0.5%
0.05263157895	29	0.5%
0.01923076923	28	0.5%
0.025	27	0.5%
0.04545454545	26	0.5%
Other values (1212)	5396	94.7%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0.002673796791	22	0.4%
0.002680965147	21	0.4%
0.002688172043	17	0.3%
0.002702702703	3	0.1%
0.0027100271	13	0.2%
0.002717391304	16	0.3%
0.00272479564	14	0.2%
0.002732240437	19	0.3%
0.002739726027	11	0.2%
0.002754820937	7	0.1%

Value	Count	Frequency (%)
1	5	0.1%
0.550802139	1	< 0.1%
0.5320855615	1	< 0.1%
0.5	11	0.2%
0.4	1	< 0.1%
0.3333333333	6	0.1%
0.3315508021	1	< 0.1%
0.3157894737	1	< 0.1%
0.2727272727	2	< 0.1%
0.2621621622	1	< 0.1%

frequency_btwn_purchases
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION

Distinct	1225
Distinct (%)	21.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.5475706259

Minimum	0.005449591281
Maximum	17
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0.005449591281
5-th percentile	0.01102941176
Q1	0.02492211838
median	1
Q3	1
95-th percentile	1
Maximum	17
Range	16.99455041
Interquartile range (IQR)	0.9750778816

Descriptive statistics

Standard deviation	0.5505967909
Coefficient of variation (CV)	1.005526529
Kurtosis	138.7856997
Mean	0.5475706259
Median Absolute Deviation (MAD)	0
Skewness	4.851371477
Sum	3118.414715
Variance	0.3031568261
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	2879	50.6%
2	48	0.8%
0.0625	18	0.3%
0.02777777778	17	0.3%
0.02380952381	16	0.3%
0.09090909091	15	0.3%
0.08333333333	15	0.3%
0.03448275862	14	0.2%
0.02941176471	14	0.2%
0.01923076923	13	0.2%
Other values (1215)	2646	46.5%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0.005449591281	1	< 0.1%
0.005464480874	1	< 0.1%
0.005479452055	1	< 0.1%
0.005494505495	1	< 0.1%
0.005586592179	2	< 0.1%
0.005602240896	1	< 0.1%
0.005617977528	2	< 0.1%
0.00566572238	1	< 0.1%
0.005681818182	2	< 0.1%
0.005698005698	3	0.1%

Value	Count	Frequency (%)
17	1	< 0.1%
4	1	< 0.1%
3	5	0.1%
2	48	0.8%
1.142857143	1	< 0.1%
1	2879	50.6%
0.75	1	< 0.1%
0.6666666667	3	0.1%
0.550802139	1	< 0.1%
0.5335120643	1	< 0.1%

avg_basket_size
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
SKEWED

Distinct	2371
Distinct (%)	41.6%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	268.271079

Minimum	1
Maximum	74215
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	1
5-th percentile	4
Q1	75
median	152
Q3	290.7083333
95-th percentile	734.3
Maximum	74215
Range	74214
Interquartile range (IQR)	215.7083333

Descriptive statistics

Standard deviation	1199.192546
Coefficient of variation (CV)	4.470077617
Kurtosis	2768.431965
Mean	268.271079
Median Absolute Deviation (MAD)	97
Skewness	48.53682353
Sum	1527803.795
Variance	1438062.761
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	114	2.0%
2	72	1.3%
3	51	0.9%
4	49	0.9%
5	35	0.6%
6	29	0.5%
12	26	0.5%
72	22	0.4%
100	22	0.4%
88	21	0.4%
Other values (2361)	5254	92.3%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
1	114	2.0%
2	72	1.3%
3	51	0.9%
3.333333333	1	< 0.1%
4	49	0.9%
5	35	0.6%
5.333333333	1	< 0.1%
5.666666667	1	< 0.1%
6	29	0.5%
6.142857143	1	< 0.1%

Value	Count	Frequency (%)
74215	1	< 0.1%
40498.5	1	< 0.1%
14149	1	< 0.1%
13956	1	< 0.1%
7824	1	< 0.1%
6009.333333	1	< 0.1%
5963	1	< 0.1%
5197	1	< 0.1%
4300	1	< 0.1%
4282	1	< 0.1%

avg_unique_basked_size
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	1172
Distinct (%)	20.6%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	37.26168455

Minimum	0.2
Maximum	1109
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0.2
5-th percentile	1
Q1	7.25
median	15
Q3	31
95-th percentile	173
Maximum	1109
Range	1108.8
Interquartile range (IQR)	23.75

Descriptive statistics

Standard deviation	76.88203211
Coefficient of variation (CV)	2.063299957
Kurtosis	32.88890128
Mean	37.26168455
Median Absolute Deviation (MAD)	10
Skewness	5.073511708
Sum	212205.2935
Variance	5910.846861
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	277	4.9%
2	161	2.8%
3	114	2.0%
9	105	1.8%
10	105	1.8%
8	103	1.8%
5	102	1.8%
7	101	1.8%
6	101	1.8%
13	97	1.7%
Other values (1162)	4429	77.8%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0.2	1	< 0.1%
0.25	3	0.1%
0.3333333333	7	0.1%
0.4	1	< 0.1%
0.4090909091	1	< 0.1%
0.5	12	0.2%
0.5454545455	1	< 0.1%
0.5555555556	1	< 0.1%
0.5714285714	1	< 0.1%
0.6176470588	1	< 0.1%

Value	Count	Frequency (%)
1109	1	< 0.1%
748	1	< 0.1%
730	1	< 0.1%
720	1	< 0.1%
703	1	< 0.1%
686	1	< 0.1%
675	1	< 0.1%
673	1	< 0.1%
660	1	< 0.1%
649	1	< 0.1%

quantity_items_returned
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
SKEWED
ZEROS

Distinct	216
Distinct (%)	3.8%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	47.08446005

Minimum	0
Maximum	80995
Zeros	4190
Zeros (%)	73.6%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	1
95-th percentile	39
Maximum	80995
Range	80995
Interquartile range (IQR)	1

Descriptive statistics

Standard deviation	1474.760408
Coefficient of variation (CV)	31.32159541
Kurtosis	2718.145124
Mean	47.08446005
Median Absolute Deviation (MAD)	0
Skewness	51.5242843
Sum	268146
Variance	2174918.261
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	4190	73.6%
1	169	3.0%
2	150	2.6%
3	105	1.8%
4	89	1.6%
6	78	1.4%
5	61	1.1%
12	52	0.9%
7	44	0.8%
8	43	0.8%
Other values (206)	714	12.5%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0	4190	73.6%
1	169	3.0%
2	150	2.6%
3	105	1.8%
4	89	1.6%
5	61	1.1%
6	78	1.4%
7	44	0.8%
8	43	0.8%
9	41	0.7%

Value	Count	Frequency (%)
80995	1	< 0.1%
74215	1	< 0.1%
9360	1	< 0.1%
9014	1	< 0.1%
8004	1	< 0.1%
4427	1	< 0.1%
3768	1	< 0.1%
3332	1	< 0.1%
2878	1	< 0.1%
2022	1	< 0.1%

monetary_returned
Real number (ℝ_≥0)

HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
HIGH CORRELATION
SKEWED
ZEROS

Distinct	1087
Distinct (%)	19.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	82.62016681

Minimum	0
Maximum	168469.6
Zeros	4190
Zeros (%)	73.6%
Negative	0
Negative (%)	0.0%
Memory size	44.6 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	3.925
95-th percentile	107.4
Maximum	168469.6
Range	168469.6
Interquartile range (IQR)	3.925

Descriptive statistics

Standard deviation	2493.554888
Coefficient of variation (CV)	30.18094714
Kurtosis	3815.139979
Mean	82.62016681
Median Absolute Deviation (MAD)	0
Skewness	59.48544078
Sum	470521.85
Variance	6217815.978
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	4190	73.6%
12.75	20	0.4%
4.95	19	0.3%
9.95	17	0.3%
15	17	0.3%
5.9	12	0.2%
25.5	11	0.2%
4.25	10	0.2%
3.75	9	0.2%
19.9	8	0.1%
Other values (1077)	1382	24.3%

Minimum 5 values
Maximum 5 values

Value	Count	Frequency (%)
0	4190	73.6%
0.42	2	< 0.1%
0.65	1	< 0.1%
0.95	1	< 0.1%
1.25	4	0.1%
1.45	4	0.1%
1.64	1	< 0.1%
1.65	5	0.1%
1.7	2	< 0.1%
1.79	1	< 0.1%

Value	Count	Frequency (%)
168469.6	1	< 0.1%
77183.6	1	< 0.1%
22998.4	1	< 0.1%
14688.24	1	< 0.1%
8511.15	1	< 0.1%
7443.59	1	< 0.1%
5228.4	1	< 0.1%
4815.26	1	< 0.1%
4814.74	1	< 0.1%
4486.24	1	< 0.1%

Spearman's ρ

The Spearman's rank correlation coefficient (ρ) is a measure of monotonic correlation between two variables, and is therefore better in catching nonlinear monotonic correlations than Pearson's r. It's value lies between -1 and +1, -1 indicating total negative monotonic correlation, 0 indicating no monotonic correlation and 1 indicating total positive monotonic correlation.

To calculate ρ for two variables X and Y, one divides the covariance of the rank variables of X and Y by the product of their standard deviations.

Pearson's r

The Pearson's correlation coefficient (r) is a measure of linear correlation between two variables. It's value lies between -1 and +1, -1 indicating total negative linear correlation, 0 indicating no linear correlation and 1 indicating total positive linear correlation. Furthermore, r is invariant under separate changes in location and scale of the two variables, implying that for a linear function the angle to the x-axis does not affect r.

To calculate r for two variables X and Y, one divides the covariance of X and Y by the product of their standard deviations.

Kendall's τ

Similarly to Spearman's rank correlation coefficient, the Kendall rank correlation coefficient (τ) measures ordinal association between two variables. It's value lies between -1 and +1, -1 indicating total negative correlation, 0 indicating no correlation and 1 indicating total positive correlation.

To calculate τ for two variables X and Y, one determines the number of concordant and discordant pairs of observations. τ is given by the number of concordant pairs minus the discordant pairs divided by the total number of pairs.

Phik (φk)

Phik (φk) is a new and practical correlation coefficient that works consistently between categorical, ordinal and interval variables, captures non-linear dependency and reverts to the Pearson correlation coefficient in case of a bivariate normal input distribution. There is extensive documentation available here.

Count
Matrix

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

First rows

	customer_id	revenue	recency	quantity_orders	quantity_items_purchased	avg_ticket	avg_recency	time_in_base	frequency	frequency_btwn_purchases	avg_basket_size	avg_unique_basked_size	quantity_items_returned	monetary_returned
0	17850	5391.21	372	34	1733	158.565000	186.500000	374	0.090909	17.000000	50.970588	0.617647	40	102.58
1	13047	3232.59	56	9	1390	359.176667	53.285714	374	0.024064	0.028302	154.444444	11.666667	35	143.49
2	12583	6705.38	2	15	5028	447.025333	24.866667	374	0.040107	0.040323	335.200000	7.600000	50	76.04
3	13748	948.25	95	5	439	189.650000	93.250000	374	0.013369	0.017921	87.800000	4.800000	0	0.00
4	15100	876.00	333	3	80	292.000000	124.333333	374	0.008021	0.073171	26.666667	0.333333	22	240.90
5	15291	4623.30	25	14	2102	330.235714	26.642857	374	0.037433	0.040115	150.142857	4.357143	29	71.79
6	14688	5630.87	7	21	3621	268.136667	18.650000	374	0.056150	0.057221	172.428571	7.047619	399	523.49
7	17809	5411.91	16	12	2057	450.992500	37.300000	374	0.032086	0.033520	171.416667	3.833333	41	67.06
8	15311	60767.90	0	91	38194	667.779121	4.144444	374	0.243316	0.243316	419.714286	6.230769	474	1348.56
9	16098	2005.63	87	7	613	286.518571	53.285714	374	0.018717	0.024390	87.571429	4.857143	0	0.00

Last rows

	customer_id	revenue	recency	quantity_orders	quantity_items_purchased	avg_ticket	avg_recency	time_in_base	frequency	frequency_btwn_purchases	avg_basket_size	avg_unique_basked_size
5685	22695	6083.95	1	1	1852	6083.95	1.0	2	0.5	1.0	1852.0	675.0
5686	22696	7150.07	1	1	2150	7150.07	1.0	2	0.5	1.0	2150.0	748.0
5687	22699	3686.80	1	1	691	3686.80	1.0	2	0.5	1.0	691.0	203.0
5688	22700	4839.42	1	1	1074	4839.42	1.0	2	0.5	1.0	1074.0	55.0
5689	22704	17.90	1	1	14	17.90	1.0	2	0.5	1.0	14.0	7.0
5690	22705	3.35	1	1	2	3.35	1.0	2	0.5	1.0	2.0	2.0
5691	22706	5699.00	1	1	1747	5699.00	1.0	2	0.5	1.0	1747.0	634.0
5692	22707	6756.06	0	1	2010	6756.06	0.0	1	1.0	1.0	2010.0	730.0
5693	22708	3217.20	0	1	654	3217.20	0.0	1	1.0	1.0	654.0	56.0
5694	22709	3950.72	0	1	731	3950.72	0.0	1	1.0	1.0	731.0	217.0

Overview

Variables

Interactions

Correlations

Spearman's ρ

Pearson's r

Kendall's τ

Phik (φk)

Missing values

Sample

First rows

Last rows